O regresso ao foco

Dona Marmita was a new brand that needed awareness. What was missing was a reason for people to think of it at the right moment, right before they give up on eating well. So I created a character: sneaky, with no name and no explanation, who turns up just before the dry sandwich or the dinner made of leftovers, always with the same sound before putting the lunch box down. She didn't sell the brand. She showed up and fixed it.