O tamanho não importa. Importa o que metes lá dentro.

AB Lubs had the certifications and the same technical quality as the big multinationals, but it was still invisible to the end consumer. So instead of talking about viscosity and technical sheets, we put an unbranded question out there: "Does size matter?" People answered without knowing it was advertising. The answer came later: "Size doesn't matter. What matters is what you put inside."